Uber / Project overview
Launching Uber Tasks
Lead, Product & Strategy - Supply Ops
- 0→1 launch
- AI data collection
- Marketplace supply
- Global execution
Interactive walkthrough · 5–7 minutes · Reconstructed prototype
At a glance
Launched data-collection tasks as a new way for Uber driver-partners to earn.
- Revenue
- ≈ $10M
- Within three months · US, EMEA & APAC · US dollars
≈ $1M in driver-partner earnings within the same three months.
My role in the launch
As Lead, Product & Strategy - Supply Ops, I owned end-to-end product development, launch, and global scale for Digital Tasks and On-site Tasks. Tasks introduced a new gig for driver-partners.
Prioritising the path to scale
I prioritised On-site Tasks over network-strength data collection because of bespoke requirements and opportunity cost. This enabled faster scaling of On-site Tasks. Network-strength tasks involved collecting network-strength data at different locations.
Commercial impact, shared with driver-partners
Within three months, the initiative delivered approximately $10M in revenue and $1M in driver-partner earnings across the US, EMEA, and APAC.